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Secrets hidden in plain sight

Field notes from a high-risk asset: business, power and the craft of living well, told with a straight face and a wink. The secrets sit in the open; most people scroll right past them.

From the newsletter

Rules Are for TheeHow and Why Kings Become UnfetteredRead on Substack You're Dating a CommunistHow We Remove Incentives and Cause Degenerate BehaviorDirectionally CorrectThe Value of Imperfect People and Ideas, and How to Calibrate Your IntuitionHow YOU Can Save Your CountryAnd Why People Keep Asking

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Rows of Soviet-era cars parked along the Kama embankment at a retro car meet
Retro car meet on the Kama, Perm
Storefront of Вкусно — и точка, the chain that took over the McDonald’s sites in Russia
Вкусно — и точка. The arches, retired.
Cans of Mister Fox cider on a shop shelf
Мистер Лис. Naturally.
A black fedora with a gold fox pin held up in front of a Saint Petersburg cathedral
The hat, Saint Petersburg

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